Following Cadbury's 'Chocolate for Sports' campaign in which overweight school children are being encouraged to collect chocolate wrappers in exchange for sports equipment, other leading brand names have decided to jump on the pointless P.R. band wagon.
Benson and Hedges are believed to be starting a 'Cigarettes for Asthma Inhalers' campaign, Boddingtons are launching their 'Bitter for Better Erections' collection and the Washington Administration has started it's latest 'Bullets for Liberation' promotion, although, in all fairness, this particular piece of P.R. bogwash has been in progress for some time now.